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Hey, I'm Fretzie — I help service-based businesses stop losing leads by building automated follow-up, booking, and onboarding systems inside GoHighLevel.
Building real systems for real service businesses
I got into GoHighLevel automation because I kept seeing the same problem: businesses were doing everything right — running ads, getting leads — but then manually chasing them through their inbox and losing half of them in the process.
I build systems that handle the follow-up for you. Lead capture, booking confirmations, appointment reminders, no-show recovery, post-consultation nurture — everything runs automatically so your team can focus on delivering the actual service.
I've built CRM systems for healthcare and skincare businesses, designing clean, logic-driven workflows that move leads through the pipeline without constant manual input.
If your business is generating leads but struggling to convert them consistently, I'd love to help you build a system that fixes that.
I focus on one platform — GoHighLevel — and build it well.
Landing pages and opt-in flows that collect lead info and feed it directly into your GHL CRM — no copy-pasting required.
Multi-step SMS and email workflows that respond to new leads immediately and continue following up based on their behaviour.
Calendar setup, booking confirmation flows, and smart reminders that reduce no-shows without you lifting a finger.
A clean, structured pipeline so you always know where every lead stands and what needs to happen next.
Welcome sequences, intake form collection, and task automation that make your new clients feel taken care of from day one.
Already using GHL but not sure if it's set up right? I'll review what you have and fix the gaps that are costing you conversions.
Quick calculators inspired by the layout you shared — designed to show how much revenue can be recovered with faster follow-up and reactivation.
Estimate how much revenue could be recovered if missed calls were followed up automatically.
See how much revenue may be sitting inside inactive leads or previous customer lists.
Compare slow follow-up versus instant follow-up and estimate the difference in booked revenue.
Two real projects, built end-to-end inside GoHighLevel. Click to read the full case study.
A complete GoHighLevel build for a medical clinic: landing page for free consultation bookings connected to 5 automated workflows covering lead intake through post-visit follow-up.
A conversion-focused landing page and 7-stage CRM workflow system for a skincare clinic — capturing leads, nurturing unbooked prospects, reducing no-shows, and generating reviews automatically.
A complete GoHighLevel build for a medical clinic — from landing page to post-visit follow-up.
The clinic needed online consultation bookings without relying on phone calls or manual inbox management. They had no existing CRM and were losing leads because there was no follow-up process in place.
A clean, conversion-focused page for free online consultation bookings — designed to reduce friction and build trust.
A structured pipeline so the team could see exactly where every lead was and what needed to happen next.
End-to-end automation covering new lead intake, appointment confirmation, onboarding, history collection, and visit follow-up.
These are the 5 automation workflows built for the MediCare Clinic project.
The system eliminated manual follow-up and gave the clinic a clear, trackable process from first enquiry to completed visit.
UI/UX Design · Funnel Strategy · Conversion Copywriting · GHL Automation
A skincare clinic needed a complete lead generation and follow-up system for their free skin analysis offer. No landing page, no CRM, no automation — leads from ads were going cold with nothing to capture or follow up on them.
A full landing page around the acne treatment offer — problem framing, trust signals, social proof, FAQ, and repeated CTAs.
UI/UX design, conversion copywriting, funnel strategy, and all 7 automation workflows — built end to end inside GoHighLevel.
Every lead state gets a next step: new → contact, unbooked → nurture, booked → reminder, no-show → recovery, post-consult → re-engage, past client → review.
Each workflow handles a specific lead state so no contact falls through the cracks.
New Lead Immediate Follow-Up
Unbooked Lead Nurture
Booking Confirmation + Reminders
No Show Reactivation
Consultation — Not Converted
Review Automation
Cold Lead Reactivation
The system gave the clinic a full-funnel automated process — from first click to post-consultation follow-up — running without manual intervention.
Not necessarily. If you don't have GHL yet, I can help you understand what plan makes sense for your business. If you're already on GHL, I can work inside your existing account or a sub-account.
Mainly service-based businesses — clinics, consultants, coaches, salons, and similar — where the sales process involves booking a call or appointment and there's a real follow-up problem to solve.
It depends on the scope. A single workflow setup might take a few days. A full system with landing page, pipelines, and multiple workflows usually takes one to two weeks. I'll give you a clear timeline before we start.
Yes — for most projects I write the email and SMS copy as part of the workflow build. If you have existing copy you'd like to use, I'm happy to work with that too.
Fill out the contact form on this page or click "Book a Free Call". I'll ask about your current setup, what's not working, and what you're trying to fix — then put together a plan from there.
Yes. If you're already using GHL but something feels off — workflows not firing, leads getting stuck, or you're just not sure if it's set up correctly — I offer audits to identify and fix the gaps.
Book a free 30-minute call. We'll look at your current setup, talk through what's not working, and figure out if I'm the right fit to help. No pitch, no pressure.